Mondo Strategies · Boston, MA, USA
Advanced Program inSoftware Business Management
- Live online, from Boston, USA
- Taught in Portuguese
- Starting February 2027
- Limited seats
Early-bird enrollment in October and November 2026: 15% off monthly fees.
The most comprehensive and in-depth training program for software business management ever offered in the United States and Brazil
Mondo Strategies introduces its unprecedented training program. Twenty years of development, execution, refinement, updating, research, and science combined with hands-on experience, coordinated and led by Ernani Ferrari.
Ernani Ferrari brings his hands-on experience as an executive at some of the world's largest software companies and the lessons learned developing processes and strategies with 120 companies around the world, working in sixteen countries with companies such as Microsoft, IBM, Wolters Kluwer, and Atlassian, and leading Brazilian players such as Senior, Benner, MV, Sabin Laboratories, Betha, GovBr, Softplan, and Datasul.
- Audience
- CEOs, executives, and professionals who want to accelerate their growth in software companies or start businesses in the segment.
- Duration
- February to November 2027
- Workload
- 168 hours. Weekly classes on Wednesdays (4 hours – 5:00–9:15 PM). Weekly Q&A sessions on business matters (for enrolled companies).
- Certificate
- Issued by Mondo Strategies Consulting, Boston, MA, USA
Enroll now and take advantage of the early-bird discounts.
From Boston, the American capital of innovation, to Brazil.
What you looked for in an MBA and never found.
For the first time, a management training program in technology launches in Brazil before the US.
The concepts, practice, and science for you and your company to develop and manage strategies and processes and lead people and teams to business success.
The best investment for your company and your career.
- ASoftware
- BMarketing and Sales
- CPost-sales
- DStrategy and Business Modeling
- EFinance and People
- FCorporate Governance
- +Exclusive optional modules
The program covers Planning, Strategy, Organizational Design, Processes, Methods and Techniques, Tools, Optimization with Artificial Intelligence, Capacity Management, Metrics and Indicators, Routine and Control Management, Technical Team Management, Interdepartmental Orchestration, and approaches and tips for high productivity, quality, sales, scalability, profitability, and sustainability.
Real world. Real practice. Expert insights.
Real results.
Concepts, techniques, practice, and sciencefor high-performance integrated management.
The best of every process areaand the synergy of business orchestration that only Mondo Strategies delivers.
About the instructor
Ernani Ferrari
- Fourteen years as an executive at some of the world’s largest software companies in the USA, Brazil, and Asia.
- Twenty years of experience as a consultant in strategy, operational performance, and internationalization for more than a hundred small, mid-size, and global companies in the USA, Europe, Asia, and Latin America, including Microsoft, IBM, Wolters Kluwer, and 50% of the thirty largest Brazilian software companies.
- Leadership of strategic internationalization projects, including Microsoft, NetSuite, Infor, QAD, and Datasul.
- Work in sixteen countries across the Americas, Europe, Asia, and Africa.
- Instructor in continuing education for graduates at Stanford University, California — Internationalization of Software Companies.
- International speaker (SQE, Business of Software, PMI, IBM, QAD, Wolters Kluwer, AMCHAM, Fenasoft, PRODEMGE, ABES, ASSESPRO, MassTLC, and others) and columnist — USA, Latin America, Europe, and Asia.
- Enterprise software strategy for “the fastest-growing unicorn in US history.”
- MBAs in Production and Marketing from FGV-SP. People and Technical Team Management from MIT. ISO Lead Assessor from SGS. Academic Merit Award from the Regional Council of Administration of São Paulo.
- Membro do Massachusetts Technology Leadership Council.
- Listed with a biographical entry in Who’s Who in America.
- Author of the book Product Management for Software — published in the USA, 2009.
gains that prove the effectiveness of Ernani Ferrari's methods.
increase in software development productivity in 1 year (team of 200 developers)
revenue growth in 1 year (200-employee company)
growth in customer acquisition in 1 year (20-employee company)
reduction in customer support costs in 2 years or less (several companies)
reduction in enterprise application implementation effort in 1 year (500-employee company)
reduction in infrastructure costs for software development and maintenance in 3 years (500+ environments; 700+ databases)
Testimonials
Comments on training programs led by Ernani Ferrari
We were right to bring in Mondo Strategies to support us, and we learned a lot. The recognition of how much the experience added is unanimous.
We saw an upgrade in our management team after the work with Ernani Ferrari
Your (Ernani Ferrari's) knowledge, wisdom and global understanding of the software industry helped shape my opinions on how to go forward with our company. Our team loved the experience; it really had a profound and lasting effect.
I wouldn't say we reinvented the company — we discovered a new one, that's for sure
He is the person who understands the IT business best in our country
Very good! It exceeded my expectations
A practical, realistic approach for software companies seeking higher levels of results
Excellent! It came at the right time. I arrived at the course with many scattered ideas and left with them organized and sorted.
Great! Completely focused on reality.
The diversity of experience and skills he has accumulated is Ernani's unique trademark. It makes a difference!
Unparalleled command of technology and business processes
Mondo Strategies and its chief consultant, Ernani Ferrari, have become a reference for software companies.
Ernani Ferrari helped us design the company of our dreams. Quadrupling our revenue was one of the results.
I wanted to send a note of personal gratitude for all you have done for Thrasio. Your work has been outstanding and a massive value contribution
It truly met our needs.
I really enjoyed it. This course added a lot of knowledge and a new perspective. It was very enriching.
Program content
Module A Software Product management, engineering, testing, projects, and architecture · 5 topics
Product Management and Innovation
Objectives, concepts, products versus custom software, product management versus product marketing, organizational natures and core functions, roles and responsibilities, professional profiles, processes, routines, roadmaps, product plans, requirements management, AI-driven optimization, demand repository, information sources, tools, product vision, functional architecture, functional design, UX, effort estimation, prioritization techniques, release cycle policy, productization artifacts, business cases, budgeting, performance metrics and indicators, development effort optimization, orchestration with other business functions, innovation models.
Integrated Software Engineering / Product Development Management
Area objectives, relationship with product management, process management, roles and responsibilities, professional profiles, architecture and technical specifications, UX, optimized AI use, inspections and testing, maintenance/support, tools, prioritization, development versus maintenance balancing, methodologies and configurations, effort estimation, resource allocation, cycles and sprints, quality characteristics and their impacts, use of performance metrics and indicators, DevOps, system and product documentation, time management.
Inspections and Testing
Objectives, scope of action, roles and responsibilities, professional profiles, test plans, test design, operational artifacts, code inspections and reviews, unit testing, functional testing, performance testing, penetration testing, deployment testing, integration testing, use of Artificial Intelligence, usability evaluation, documentation testing, test automation, test environment and data management.
Project and Release Management
Applying project management, objectives, roles, the project manager profile, PMO, release management, project plans and process artifacts, performance metrics and indicators, popular schools of practice and control, managers’ needs, training, work routines.
Technology Research and Technical Architecture
Objectives and process of systematic research, articulation with Product Management, prioritization and investment, planning/monitoring/controlling the research process, proofs of concept, corporate communication, scope of activities and responsibilities of Technical Architecture, architecture requirements, use of AI in architecture, professional profiles and staffing, relationship with Solutions Engineering, performance metrics and indicators.
Module B Marketing and Sales Marketing and sales management · 2 topics
Marketing
Objectives, organizational models and scopes of action, cross-area relationships, roles and responsibilities, marketing analysis, market segmentation, marketing planning, marketing control, marketing-sales cycle and lead management, investment, digital marketing, advertising, publicity, public relations, hybrid marketing, telemarketing and telesales, brand development, routine management, performance metrics and indicators, win-loss analyses, insourcing vs outsourcing, pricing and commercial policy management, sales support materials, brochures, promotional materials, events, market intelligence, competitive intelligence, marketing in functional areas, internal marketing, co-marketing with sales channels and partners.
Sales Management
Concepts, product and service typification for sales, roles and responsibilities, targets, orchestration with marketing and customer success/customer relationships, team sizing, organizational design, remote vs in-person sales, tools, performance metrics and indicators, pre-sales, solutions engineering, sales funnel design and management, sales finance and cash flow, seller and sales manager profiles, processes and repeatability, situational fluency, methodologies and techniques for complex sales, telesales, social selling, sales planning, lead management, prospecting, account planning, opportunity planning, contacts and records, controls and event sequencing, the salesperson’s toolbox, account qualification, opportunity assessment, competitive strategy, meetings, negotiation, critical aspects of selling services, pricing policy, salesperson support materials, work routines, salesperson training.
Module C Post-sales Support, services, and customer success · 3 topics
Customer Support
Area objectives, scope of action, roles and responsibilities, organizational structure, professional profiles and hiring, training, operational processes, workflow and Support/Maintenance policies, ticket prioritization criteria, aging, capacity management, tools, chatbots and AI, IVR systems, knowledge bases, escalation flows, economic models and cost management, performance metrics and indicators, turnover and talent retention, proactive customer communication, user education, customer satisfaction surveys, product documentation management, custom software support, partner solution support, support/field service policies, software release cycles, support/finance policies, backlog management.
Services
Service operating models and strategies, offering portfolio management, service operations areas, sales dynamics, account qualification, commissioning, area planning, operational processes, routines, roles and responsibilities, professional profiles, organizational structure, team training, pricing, time allocation control, services PMO, project management, turnkey projects, product consulting, process consulting, technical services, BPO, online consulting, field team support, relationships with related functional areas, consultant and technician training, compensation models, financial and administrative management, tools, service channel management, packaged services, warranties, people management in the area, process management, customer satisfaction surveys, performance metrics and indicators.
Customer Success / Customer Relationship Management
Fundamental models, objectives, strategic alignment, customer classification, contact processes and cycles, customer development, roles and responsibilities, routines, account planning, customer satisfaction levels, value demonstration, escalation, corporate orchestration, churn management, professional profiles, interdepartmental relationships, team sizing, incentive programs, performance metrics and indicators, corporate CRM project.
Module D Strategy and Business Modeling Strategy, business models, M&A, and internationalization · 5 topics
Strategic Planning / Strategic Management
Concepts and purposes, analysis topics, methods for external and internal analyses, participation and facilitation, popular methodologies, ideology, scenarios and typical strategies, growth vectors, strategy mapping, strategic assets, differentiation, gap analysis, goals, tactical implementation plan, budget deployment, change management, execution and realignment, corporate communication.
Business Modeling
Strategic pillars, ideology, distribution models, production structures, marketing, knowledge management, supporting operating models, compensation structure and revenue share, required organizational processes.
Organizational Design
Organizational models, functions, roles, team balancing for high performance and scalability, personogram, seniority layers, transition tactics and growth support.
Mergers, Acquisitions, IPOs, and Spin-offs
Concepts and definitions, strategic applications, typical stages, decision elements, investment theses, valuation, key aspects of integrations, risks, market agents, business depreciation aspects, accounting approaches in Brazil, illustrative cases in Brazil and worldwide.
Internationalization
When to internationalize, market evaluation and prioritization, regional synergies, language versus culture, legal requirements and business practices, product and process localization, impacts on operational areas, market entry approaches, SaaS and cloud in international environments, corporate culture for internationalization, strategy versus opportunities, the solution portfolio, priority conflicts, taxes, brand management, channels and partners, roadmaps.
Module E Finance and People Finance, people, and knowledge management · 3 topics
Financial Management
Segregating revenues and expenses, economic modeling of operations, financial benchmarking (market comparisons), budgeting and participation, expense management, management allocations, financial indicators, leverage, fundraising, expenses and capitalization, the Brazilian R&D tax incentive law (Lei do Bem), going public, investments and their cash flows, recurring revenue, investment attractiveness, business valuation, financial views of products and customers, approval authority levels, business visibility, profit sharing, disproportionate profit distribution.
People and Technical Team Management
Corporate HR management and management within areas, job description practice, professional profiles and tools, onboarding for productivity, position and salary structures, variable compensation / profit sharing, salary strategies, salary surveys, responsibility and versatility matrices in teams, seniority pyramids, training strategies, hiring and rapid growth, cost management in areas, workstations, performance evaluations, exceptional talents, dismissals, exit interviews, conditions for promotions, career planning, procrastination, Y-shaped careers, the manager’s core functions, span of control, thought management, support tools, available leadership techniques, talent retention, slow learners / fast learners, remote work, managing the “internal radio,” organizational climate surveys, international trends.
Knowledge Management and Corporate University
Strategic relevance in software, concepts, processes, roles and responsibilities, productization and knowledge management support artifacts, AI application, knowledge groups, corporate and functional onboarding, training tracks, expert mobilization, system and product documentation, in-person training, e-learning, tools, corporate university, engineering / documentation / training synchronization, performance metrics and indicators, updating and complementing legacy artifacts, style guides, certifications, knowledge bases, productization, costing models.
Module F Corporate Governance Quality, metrics, AI, and boards · 4 topics
Management System, Quality System, Process Management
Corporate management system, business quality context, quality management objectives, quality management system, processes and continuous improvement, process documentation artifacts and architecture, quality management roles in the software company, professional profiles, indicator critical analysis, corrective action plans, process auditing, customer satisfaction surveys, process management implementation, corporate team training, certifications and external assessments.
Performance Metrics and Indicators
Applications, types of metrics and performance indicators, scorecard composition, characteristics of good metrics, metric etiquette, roles and responsibilities, collection and publication.
Artificial Intelligence (AI) in corporate applications
Types of AI, available tools, typical applications in software organizations, quality risks, cost optimization, AI usage etiquette, AI governance, function redesigns, implementation strategies.
Boards of Directors / Shareholder Boards
Ownership versus management and governance, the founder/CEO conflict, shareholding structure and control, roles and responsibilities, management routines, approval controls, shareholder protection, investor timeline, reports and performance indicators, board formation, independent members, minimizing business risks, audit, due diligence preparation, valuation, M&A, crisis management, liability limitation, continuity.
Optional Optional modules Held at the end of the standard program · 3 topics
Product Customization and Custom Software Development
Definitions, strategic and operational objectives, use scenarios, advantages and disadvantages, demand management, budgeting and proposals, capacity management, particularities of development and delivery processes, portfolio management, dynamics in functional areas, commercial and warranty policies, customer support, software maintenance, tools, roles, professional profiles, organizational structure, performance metrics and indicators, common business mistakes.
Sales or Service Channel Management
Concepts, objectives, distribution and go-to-market strategies, channels versus franchises, typical channel scopes of action, typical benefits and problems, golden rules, channel selection, operating model design, mapping obligations and duties, market coverage, roles, conflict management, commercial policies, commissioning / revenue distribution, attractiveness and candidate recruitment, company selection, training, certifications, follow-up and support routines, collaborative sales, customer relationship management, internal competitions, relationships with the company’s functional areas, communication mechanisms, tools, performance metrics and indicators, benchmarking, business cases.
Alliance and Partnership Management
Context, objectives, typical partnership natures, common practices, the partnerships and alliances manager, roles and responsibilities, professional profiles, opportunity identification, mapping and evaluating potential partners, partnership modeling, impact analyses, implementation and operation support, functional areas involved in a partnership, contact matrix, management routines, management support elements, performance metrics and indicators, critical success factors.
Calendar, Organization, and Investment
- Duration
- February to November 2027
- First class
- February 3, 2027
- Classes
- Weekly, every Wednesday, 5:00 PM to 9:15 PM (Brasília time). 10-month duration.
- Q&A sessions
- Weekly, every Tuesday, 7:00 PM to 8:00 PM (Brasília time).
Exclusive to enrolled companies.
- Workload
- 168 hours – 42 weeks
Note: depending on class dynamics and the year’s events, up to three extra classes may be added.
- Certificate of completion
- Certificates issued to students attending 85% or more of the classes. Certificates will be issued by Mondo Strategies Consulting, Boston, USA, in English.
- Class format
- Classes delivered online, in Portuguese, live. Instructor based in Boston, MA, USA. Students will need a camera and high-speed internet.
- Enrollment
- Enrollment is subject to résumé review and approval. The enrollment form provides detailed information about cancellations, substitutions, how to defer enrollment, and class make-ups.
- Investment
-
Enrollment feeR$3,750.00Monthly feeR$3,750.0010-month program
Optional modules (held at the end of the standard program)
- Product Customization and Custom Software Development R$3,950.00
- Sales or Service Channel Management R$3,950.00
- Alliance and Partnership Management R$3,950.00
Discount and benefits program
- Early-bird enrollment
- October and November 2026: discount on monthly fees 15%
- December 2026: discount on monthly fees 5%
- Associations
- Members of ABES, ASSESPRO, BLUSOFT, and ACATE 6%
- Corporate group discounts
- Third participant 30%
- Fourth participant 40%
- Fifth participant 50%
- Mondo clients
- Mondo Strategies Brazil consulting clients 10%
Note: discounts are partially cumulative. Contact us for special situations.
Benefits for companies with three or more participants
- Monthly meeting of the company's participants (60 min) with the instructor for guidance and information customized to the company (under NDA).
- Meeting with the company's executive team for tailor-made guidance for the company (120 minutes), schedulable from the sixth month of the course.
- 20% discount on contracting a Company-wide Operational Diagnostic covering all of the company’s operational areas.
Information and enrollment
For information requests, questions, résumé submission, and enrollment, send an email.
some of the brands that trust Ernani Ferrari and the Mondo team in Brazil
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