Ernani Ferrari systematically and objectively teaches:

• Why product management is crucial to maximizing revenues and reducing costs in the short, medium and long term.
• What the role of a product manager is.
• How to develop company strategies into product strategies.
• What the many business aspects to be considered at product planning are.
• How to conduct research, analysis, evaluations and prioritizations for investments.
• How to structure product plans.
• How to orchestrate product releases across a software company.
• What a Version Life Cycle Policy is and how to design and implement one.
• How to productize software.
• How to simplify management, reduce stress and improve company communication though product management.
• What the required organizational processes – procedures, people and tools – for product management are and how to implement them to ensure ongoing, revenue-generating, cost-cutting software product management. 

 About the Author

Ernani Ferrari has played most executive roles in large enterprise software companies and has led product management for over 14 years in 16 countries of Europe, Asia, North America and South America. He is the founder and chief consultant of Mondo Strategies, a consulting firm specializing in integrated software processes and software internationalization and localization. He has provided consulting services to start-ups, medium and multi-billion dollar companies, has published several articles, and is a frequent guest speaker.

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